Social Media Makes the World Smaller

Social media creates the perfect environment for open communication between people and major corporations. Just this past weekend, I tweeted something simple and only a few minutes later, Nationwide Insurance responded to my tweet and started a conversation with me.

I thought about the tweet and how valuable this Twitter campaign is. I looked at Nationwide's Twitter page and found the company was starting similar conversations and offering gift cards to a number of individuals.

 

I enjoy this campaign and the engagement Nationwide is providing to the Twitter world. I didn't follow Nationwide before the company tweeted at me. I'm also not in the market for new insurance, but if I get to the point where I may need to switch car insurance, Nationwide will now be one of the first companies I have in mind. 

Although this doesn't specifically relate to the entertainment industry,  it demonstrates the usefulness of social media as a channel to communicate our messages. It opens the door for people to interact with major corporations and for corporations to appeal to potential customers. It helps consumers view large companies and small, accessible commodities. Because of the power of transitivity, social media makes the world feel smaller as we build more lasting and meaningful relationships.